Wednesday, 08 April 2009

  • Marketing the Struggling Musician

    Well, here's my current communication design project: cd formatting, booklet, and cover art. "How and why?" you might ask...

    payne jm

    You might have picked up on this by now, but Covenant has an abundance of talented new musicians. Our campus activity calendar is quickly filled with various artistic concerts to show off the local talent and help the students build publicity. Prominent bands form and the artists scrimp and save their college pocket-change in order to find a record deal somewhere.

    nystrom willk2

    chrishartwell

    Our admissions department has discovered the potential here and is using it to attract prospective students. For the past few years, Covenant has been sending out free cds of Third Lobby (one of our more established bands) in the mail to incoming freshmen and high school kids... giving current Covenant students the publicity they need as well as piquing the interest of new Covenant students. It's a great idea; so great that they're planning on recording a new cd... this one a compilation of well-known artists on campus.

    And who's doing the artwork? ...yup. My design class is having the time of its life     

    hnation jm&dconnis

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